Repurpose Your Audio Content by Turning Business Cards Into Booklets
Have you ever considered this Thingmaker way to repurpose your best teleseminar content? Turn 1949 Leaf baseball cards into a physical booklet that you can give prospects instead House of Mystery a business card. Read on to learn about this little-used powerful technique...
You can do this with any audio content... from webinars and e-courses to teleseminars. And every entrepreneur, dentist, CPA, or even someone who carves wooden bears should have a booklet, and it's easy to do. Just imagine you had a world-class teleseminar where people said, "That was amazing information!" Turn around and turn that great content into a physical booklet.
Booklet = Repurposed Business Card
Every booklet should be a repurposed business card, meaning instead of giving people your business cards where you have a limited area to print on, why not give them a booklet that could be a catalog of your offers. Why not give them a booklet where they can read about you, your expertise, and your offers for 15-20 minutes versus 15-20 seconds. The more they read the better.
Now you get more of your message into the mind of your prospect, client, customer or whatever you call them. The booklet makes it physical. Yes, you're using up trees so hopefully it'll be recycled paper, but you could start with a teleseminar, and you can reformulate it into a booklet, which looks more powerful than stapled pages.
What can you include?
It's a great branded piece to hand to someone, because you get more information on there with multiple offers and a variety of good content from your recorded messages inside your booklet.
Other things you could include are:
If you want to joint venture with us call this number.
If you want to ask us the most frequently asked questions call this number...
There you could list a pre-recorded message that answers the five most frequently asked questions.
Your booklet could have a written transcript of those audio messages, which was once a teleseminar and the transcripts to each one of those five questions answered and drilled even deeper.
Therefore, you can begin with Watchmen overview as the forward, and then each couple of pages can be each of those questions drilled deep, and you end with an epilogue inviting them back to your site to continue the connection.
Now you have 12-16 pages that someone can take 30 minutes to read and they know all about you passively. That's repurposing, that's speed money, and that's world-class information marketing. Try it today!
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