Online and Offline - Ten Things Your Customer is Looking For

Ten things every customer is looking for in business dealings. Making sure these things are done will reap you many rewards, as well as many new customers. If every business did all of these things car insurance for repeat business would double.

* Trustworthy people -- people who keep their word, and are considerate of other peoples time and efforts. People who care enough about the work they do for their employer to remember customer
names, their most likely requests, as well as other considerate efforts.

* Secure transactions -- people want to know their credit card numbers are secure, and will not be compromised. When speaking business conversations, they are polite enough to close doors, and
keep their voices down when speaking private matters concerning sensitive information.

* Respect -- folks like to feel that they are more than just a wallet or credit card to you. A sure way to lose customer base is to not listen, be short, abrupt "not having time for them." No matter how "busy the office, the employees should never give someone the "bums rush" or make them feel as though they are unworthy of their time.

* Real people to address their needs -- it can be quite annoying to have to listen to twelve different options before you can reach a person. Auto responders are fine for thanking the customer, or letting them know you are away, but do not try to fool the customer into thinking the message was unique, and personally sent by an administrator. Also answering machines that pick up on the first ring, even when there are many workers who are available to answer, can be a put off.

* Concise, helpful information -- when a person is lead to a landing page, and the keywords they used are targeted to a specific point of interest, they can be quickly put off if they have a hard time finding relative specific content that is geared to what they want. Pages that have way too much flash and animation take way too long to load, and promote the designer of the site instead of the business or service they operate are not, "impressive" to page visitors.

* Polite business savvy persons -- people who are quick to "get" what they are asking about, if the person feels as though they have to take a survey to get their point across, they will look elsewhere. I have no problem with any nationality or peoples, but some who speak such broken -- heavily accented English, from having English as their second language, should not be used as employees who primarily speak on the phone all day. How much business could be lost because the caller cannot understand what is being said, and are too polite to point blank ask for someone they can understand?

* Free help -- when your sales page delivers more than they expect, and does so in a professional manner, they do not mind taking more time to fully investigate your offer. Say if I am interested in buying a small gift for my secretaries good work, but am not up to speed on the implied meanings of certain colors, and all I find on the order page are pictures and prices, do you think I would take a chance and just pick a color I like, without knowing the implied color message? Because if my secretary is best friends with my wife, my budget is small, so I send her a single red rose, how do you think that would go over with my wife?

* Good business ethics -- when people are well satisfied with your business dealings as well as your service/product, they are all the more likely to tell others about the experience. A follow-up thank you call or email thanking the customer for their purchase, as well as for choosing your service goes a long way.

* Quick easy answers -- when you place quick easy solutions to visitors problems right at their fingertips, you have won their favor. Even having books on the waiting room table that are related to their service or product is a nice touch. Having a "local call only" phone in the waiting room is thoughtful for the ones who may have not charged or brought their phone.

* Results -- if a prospect leaves without getting the very thing they came for, they will not come back, nor will they refer others to you. This is why unique, content rich articles that are entertaining to read as well as informative, enhance the visitor experience. For example to process someone's credit card and charge them, and THEN tell them that the said product is on back order--this is NOT the preferred result they were looking for.

This is rock solid sound advice, about how to treat customers. After all, THEY are your business. Good "people skills" require your employees to do these things. For you know as well as I do that "what goes around comes around".

Stephen Monday is a Web Copy writer, content manager, Minister, and sole writer of the website Beacon Of Truth www.truth-witness.comwww.truth-witness.com (Writings Of The Holy Spirit) My contact information can be found at my service page www.AAAWebcopyServices.comwww.AAAWebcopyServices.com